Pricing
Real numbers for dental practice owners.
Pick the level that matches how seriously you track your practice.
Free
For every dental professional
$0 /mo
- All 220+ articles
- 4 calculators (overhead, valuation, comp, PPO)
- Guides & checklists
- Weekly newsletter
- Full archive access
Pro
Owners who track their numbers
$29 /mo
14-day free trial
- Everything in Free
- Monthly benchmarking reports
- Practice valuation tracker
- M&A & DSO trend analysis
- Data exports
- Priority email support
Owner
Multi-location operators
$79 /mo
$759/yr (save $189)
- Everything in Pro
- Quarterly M&A intelligence
- Regional benchmark deep-dives
- Acquisition watchlist
- Analyst response (48h)
Executive
DSO operators & PE-backed groups
$299 /mo
$2,879/yr
- Everything in Pro
- Monthly M&A deal flow alerts
- Valuation ranges by state
- Acquisition screening criteria
- Quarterly market intel report
- Direct analyst access (24h)
Feature comparison
| Feature | Free | Pro | Owner | Executive |
|---|---|---|---|---|
| 220+ articles & archive | ✓ | ✓ | ✓ | ✓ |
| 4 calculators & tools | ✓ | ✓ | ✓ | ✓ |
| Guides & checklists | ✓ | ✓ | ✓ | ✓ |
| Weekly newsletter | ✓ | ✓ | ✓ | ✓ |
| Monthly benchmarking reports | — | ✓ | ✓ | ✓ |
| Overhead, production & staffing data | — | ✓ | ✓ | ✓ |
| Practice valuation tracker | — | ✓ | ✓ | ✓ |
| Data exports | — | ✓ | ✓ | ✓ |
| Quarterly M&A intelligence | — | — | ✓ | ✓ |
| Regional benchmark deep-dives | — | — | ✓ | ✓ |
| Acquisition watchlist | — | — | ✓ | ✓ |
| Analyst email response | — | — | 48h | 24h |
| Monthly M&A deal flow alerts | — | — | — | ✓ |
| Valuation ranges by state & revenue band | — | — | — | ✓ |
| Acquisition screening criteria | — | — | — | ✓ |
| Quarterly market intel report | — | — | — | ✓ |
What is in a benchmarking report?
Every month, paid subscribers get a report covering: overhead ratios by practice type, production and collections benchmarks, staffing and compensation ranges, and market and valuation trends. All sourced from ADA HPI, BLS, and industry surveys, every claim cited.
One good insight pays for a year of membership.
If knowing your overhead is 4 points above benchmark saves you $30K, that's 86× the annual cost of Pro.
Frequently asked
Can I cancel anytime?
Yes. Cancel from your account portal at any time, no questions asked, no fees. You keep access through the end of your billing period.
What's the difference between Pro, Owner, and Executive?
Pro is for solo and small-group owners tracking their own numbers. Owner adds quarterly M&A intelligence and regional deep-dives, useful if you're managing multiple locations or considering acquisitions. Executive adds monthly deal flow alerts and direct analyst access, built for DSO operators, PE-backed groups, and practice brokers.
Where does your data come from?
ADA Health Policy Institute, Bureau of Labor Statistics, Dental Economics surveys, and aggregated anonymous data from our calculator users. Every claim is cited inline.
What about my calculator data?
Calculator data is aggregated anonymously to improve benchmarking. We never share individual practice data. See our privacy policy.
Can I upgrade or downgrade later?
Yes, change tiers anytime from your account portal. We'll prorate the difference automatically.
Questions? Get in touch · How we compare